YouTube » The bottom line is that Google does

Rankings in Google Take Time



If you have recently published a Web site Darius Leonard Colts Jersey , you may be wondering why it is not showing up in Google's index. You have submitted it to Google several times; you know that Google has done its deep sweep of the web since its publication; you even have multiple links to it from other reputable sites with high PageRanks in the Google index. So why in the world is it that your site is not making it into Google's index? Well, you can stop banging your head against the wall. The culprit is a term used in the SEO community which is referred to as ?aging delay?.


What is ?Aging Delay??



Aging delay is a very simple way of saying that Google will not index your site's pages for a specified period of time after its launch. Quite literally, your site is being delayed from indexing until it has reached a certain age. Many new site owners expect a well-optimized site to start showing up in the search engine results pages (SERPs) within four to six weeks of publication. Many new SEOs have gotten themselves into trouble by advising clients that they will (or 'should?) be in the Google index within this short time period. The reality is that it will take six to nine months for you to start seeing results in Google's index as a result of aging delay.


Why Does Google Use Aging Delay?



The theory is that Google is using aging delay as a means of counteracting site owners that want to create a site and move directly to the top of the rankings for a specific group of keywords. With all of the link farms Andrew Luck Colts Jersey , ranking schemes, and other unethical means of procuring backlinks now in existence, aging delay is Google's way of putting a new site in a sort of holding pattern before indexing its pages. Remember Peyton Manning Colts Jersey , Google ? along with all other search engines ? wants users to have the best information available to them. They do NOT want people to be able to manipulate their way to the top of the rankings in a short period of time by simply throwing a bunch of money at an SEO firm along with a list of keywords. This would compromise the integrity of the information provided and seriously decrease Google's perceived value in the eyes of their end users. The problem is that many (most?) site owners want instant gratification when it comes to SEO. If you are a professional search engine consultant, you need to emphasize up front that Google results will take time.


Is there anything I can do to overcome aging delay?



The short answer is no. Not at this time. Or, if there is Khari Willis Youth Jersey , Google is not telling anyone what it is, nor is there any anecdotal evidence out there pointing to a quick and painless remedy to the effects of aging delay. One of the only things that new site owners can do (and by reading this article, you are one of them) is to be aware of aging delay and plan accordingly.


Is there anything I can do to shorten aging delay?



One tactic that has been suggested by the SEO community in an effort to shorten the effects of aging delay is to publish a site as soon as you have a domain name. Put a series of rudimentary pages on your web hosting server as soon after securing the domain as possible. This starts the clock on aging delay within the Google search engine. By the time your site is ready to be launched Bobby Okereke Youth Jersey , you will already have a substantial chunk of aging delay time under your belt. It will not shorten the total amount of time before Google indexes and ranks your site's pages, but it will shorten the delay after your final site has been published.


What do I do in the meantime?



What I suggest for all newly published sites that are yearning for high Google rankings is to focus on the other search engines and directories. Always remember that Google is not the only search engine out there. It may be the ideal search engine of choice at this time, but there are others that can produce substantial traffic.


Continue monitoring your rankings in MSN and Yahoo. If you have the budget for it andor you have a relatively high profit margin on your products and services Parris Campbell Youth Jersey , you may wish to consider a pay-per-click (PPC) campaign using Google AdWords. The cynical side of me wonders whether this is another good explanation of the use of aging delay by Google; the implementation of aging delay my in fact bring them increased revenue. Very interesting.


Continue your SEO tactics and best practices. Measures such as adding pages and fresh content to your site, continuing to update your pages on a regular basis, implementing a blog Ben Banogu Youth Jersey , and researching the best keywords for your target audience will only make your site that much more valuable to Google after its launch.


The bottom line is that Google does not need a reason to use the measures that it does, including aging delay. We can only speculate. Aging delay is real and it has been implemented by Google for a reason. Having the knowledge and awareness of its existence will put you ahead of the curve and allow for you to plan accordingly.


Final Thoughts



Like fine wine, Google's philosophy is that web sites gain value over time. Their number one motive is to provide useful content to people using the Google search engine and aging delay is their latest means used to insure that new sites are not harvested before their time. Be patient. With time Rock Ya-Sin Youth Jersey , your site will be indexed and ranked in Google.