The 9 Things You Will Want to Include in Your Email Newsletters Business Articles | July 19 www.wholesaleairmax90china.com , 2008 You probably get numerous newsletters across your desk each month. How many of those do you really read? I am sure that you scan certain newsletters for valuable information, while you just toss others. Then, of course, there those like mine (chuckle), which you read every last word of.
What makes the ones you read interesting or valuable to you? What kind of information does the author provide? Do catchy headings and photos attract your attention? Does fancy HTML attract your attention in the newsletter or do you become frustrated because of the long download time or drain on the space on your email? How much of this is important to your target audience? Remember wholesale air max 90 red , do not base your decisions solely on what you like or do.
Before you begin creating a newsletter for your business, determine who will be on your mailing list (e.g. current andor past clients, friends, associates, other contacts). Next wholesale air max 90 pink , it is important to figure out how many people are on your mailing list. This will help you determine if you should email vs. mail the newsletters to avoid printing and mailing costs. However, you will want to send your newsletter in the format that your audience will most likely read. For example, if they are homeowners or elderly then printed may be a better option. However, if they are business people and professionals then an emailed format might be preferred.
Next, consider what your audience would like to see included in the newsletter. You might consider surveying your audience so you can determine what their 'hot buttons' are in relation to your business.
I do not normally recommend cold calling with your newsletter (e.g. buying email address lists) because typically wholesale off white x air max 90 , with a few exceptions in certain industries, you should send newsletters to people you already know andor do business with. The newsletter should serve as a reminder to continue to purchase your products, use your services, andor refer business to you.
The most important component in your newsletter is the content. If you are not telling people something new and exciting, teaching them something they do not know wholesale air max 90 white , educating them about something they would want to know, or giving them free resources or solutions, they will probably just throw away or delete the newsletter. It is vital to give them information in your newsletter. Do not worry about not being paid for the information you are sharing with them. Just trust that it will come back to you.
The following are 9 things that you will want to consider including in your email newsletters:
1. An attention getting headline
2. Important information, article or tip that your readers will be interested in
3. Bullets or links rather than long paragraphs
4. Testimonials of satisfied clients
5. A clear call to action. Remember to make them do something!
9. A forward button or link so they can easily pass the newsletter to colleagues andor friends
There are many Web sites that you can go to that will allow you to create your email newsletter, facilitate the sending, manage your list of recipients and track your bounce backs and follow through. Some are much more expensive than others are and some are more user friendly than others are. However, I recommend trying the free trial that most companies have made available.
Below is a short list of a few resources that I am familiar with. I am sure there are many more out there. Be sure to check with your favorite Web site designer too, just in case they can provide this sort of service for you. Most of these services do not require any programming knowledge. However wholesale air max 90 cheap , they could take time to set up and learn to use, in which case, you can always contract out with K. Sawa Marketing to help you with this each month for you.
Be sure to heed all the spam laws out there for your email newsletters. Visit www.spamlaws for more information. Here are 5 pointers from Corey Rudl, president and founder of the Internet Marketing Center, for planning successful e-mail promotions that will not get you accused of sending spam:
1. Send e-mail to people who have consented to receive the emails from you. For example wholesale air max 90 shoes , this would include your customers and e-newsletter. The owners of e-mail addresses you have purchased on a CD do not.
2. If you must buy or rent lists, find out how the addresses were collected. If the people on the list have not agreed to receive e-mail promotions, you are the one who could end up violating spam laws andor fined for doing so.
3. Use a subject line that accurately reflects the content of your e-mail.
4. Include a real return address and a working "unsubscribe" link in every mail you send. If you have a large list, you will need software or an ASP to manage opt-ins and "unsubscribe" requests.
5. If you are sending commercial e-mail (such as promotions), include your company's physical mailing address in the body of the e-mail. This requirement applies to newsletters as well wholesale air max 90 china , if their primary purpose is to advertise or promote a product or service.
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