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Some Important Tips on Proposals and Price Marketing Articles | June 17, 2002
Here's a critically important copywriting technique I use when writing salesletters and proposals for our own direct marketing services and for ourclients.It's all about "price".I see it all the time....


Here's a critically important copywriting technique I use when writing sales
letters and proposals for our own direct marketing services and for our
clients.

It's all about "price".

I see it all the time. And perhaps you do too. Letters and proposals that
bury the price at the very end of the document. By explaining all the
benefits in the first few pages and then leaving the price for last Wholesale Soccer Jerseys Cheap , people
believe that buyers will be pleasantly surprised when they see how much it
will cost.

In actual fact, it doesn't work that way.

Think about it. What do you do as a buyer?

I know I flick through the document until I find the price. Then, if it's
more than I want to pay, I put the document away, never to be seen again. I
don't bother going back and reading from the beginning.

Instead Wholesale Soccer Jerseys From China , what well written proposals do is tell the person up-front, how
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