An Adsense - Yahoo Publisher Network Comparison Marketing Articles | November 22 Authentic Jacob Evans Jersey , 2005 A new contextual advertising program, Yahoo Publisher Network, may be a threat to the market leader, Adsense. But will the program live up to the hopes of webmasters? At the moment, the answer is not clear.
As more and more people are hosting their own webpage or pages Authentic Kevon Looney Jersey , advertisers have learned how to make contact with the audiences who visit the pages. And not just randomly either; there are now advertising programs that target ads specifically to the site that the person is viewing. They are called contextual advertising programs because they search through the context and content of a page and identify keywords. They return ads to that page that the program believes would be relevant and interesting to the viewer. For example, if you are visiting a website on low fat recipes, you might find ads about low fat products or weight loss products.
Website owners aren?t the only ones using this form of advertising to generate revenue. You?ll see these ads on search engine pages themselves. For example, on Google, the ads appear in a column on the right hand side of the results page. The keywords you enter in the search box are used to target ads to you. Advertisers are hoping that the short ad they supply will lure you to their site Authentic Jordan Poole Jersey , where hopefully you?ll either order their product or use their service.
Website owners can now earn money by allowing contextual advertisers to place ads on their webpages. The more people visit and click the ads, the more money the advertisers will pay to the website owner. Many website owners make a considerable stream of income from these programs. But the ads have to be well targeted in order to get people to click. Which is why right now there is so much excitement about a new contextual advertising program being tested and prepared for the market. Everyone out there making money on contextual advertising is waiting to see if the Yahoo Publisher Network (YPN) product will return better results than the leading Google Adsense product.
At the moment, YPN is still in beta testing. A group of users were invited to trial the product and the reviews on blogs and postings all over the web are somewhat consistent on one aspect. As of now, it seems that YPN is not returning ads that are as relevant as the ones that Adsense users are finding. For example, one blogger reported that on a website on PHP programming Authentic Nate Thurmond Jersey , YPN returned ads for a florist and for a phone service provider. The blogger couldn?t understand what words the YPN program picked up for the florist. But it was the word ?hello? that apparently signaled the ads regarding the phone service.
Additionally, some users have complained that YPN doesn?t seem to update earnings and visitor information as often as Adsense. So website owners have to wait to learn if changes they have made have actually impacted the visitors that they get. However, although neither program will release payment schemes until you register as a user, it seems that YPN is paying more per click than Adsense. But the feeling is that payments will be made more appealing long enough to get website owners to switch from Adsense to YPN, but then prices will even out. Some argue that in the long run it won?t matter if YPN pays more if they can?t improve their ad relevancy because they won?t get the number of clicks from visitors to see a real difference in their earnings.
As YPN is being tested Authentic Rick Barry Jersey , they are getting opinions and feedback from the participants. So in time, the service may be improved. However, competition for Adsense is a healthy thing. It will force both companies to continually strive to improve their service and offerings so that webmasters can continue to benefit from a healthy stream of income in the future.
I recently had a former client request my opinion on the services his new SEO company was providing him. He felt they had not met their stated guarantee, while they claimed they did and asked if I would look over everything to see if I could confirm his suspicions.
After looking over his website and information provided, I found that the contract was relatively vague as to what services the SEO firm was actually providing. Outside of the guarantee Authentic Mitch Richmond Jersey , the only real specifics were meta tags and "optimization" of text for 15 pages. The guarantee, on the other hand, was considerably more specific, stating they would achieve 15 top 10 rankings counted over 15 search engines, from a the 25 plus keyword phrases selected.
After analyzing the site I had to tell him that Authentic Chris Mullin Jersey , by all appearances, their services portion of the contract had been fulfilled. If they did even minor editing of the meta tags and page text (and it certainly did appear to be minor) they did what they were contractually obligated to do. As for the guarantee, if you throw enough crap (keywords) against the wall, something's gonna stick. In this case, just one of the 25 targeted keywords achieving a top 10 ranking on each of 15 engines would sufficiently fulfill the guarantee. Not a particularly high Authentic Latrell Sprewell Jersey , nor difficult benchmark to attain.
Each week I get calls from prospective clients looking for some kind of guarantee for our services. Sure, we can provide a guarantee that gives us enough wiggle room to be useless, such as the one mentioned above, but personally, I would rather work with a company that is a bit more forthright in their business practices.
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