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The topic for discussion today is about what not to do when it comes to search engine optimization (SEO). I was going to name this article The Do's & Don'ts of SEO Jordan Jenkins Jersey , but I figure at this point you know what to do. I've dedicated many articles that are focused on what to ?DO?. Just check my articles ?SEO Basic's for the Dummy? or ?Dominate the Search Engines? or ?The Art of Keywords? to understand what to do. Or just read this article and ?DO? the opposite of what ?not? to do.


The things that I will talk about in this article are about what is called in SEO ?black hat? SEO. What's been talked in previous articles are what we call ?white hat? To learn more on ?white hat? strategies, refer to any of the articles above. From this point on, it'll be about ?black hat? strategies.


Black Hat


What's this mysterious ?black hat? SEO strategies? Is it the latest fashion trend? No it's not a fashion trend at all. Should I do it? Does it work with the SE's or is it just a waste of time? The answer to these questions depend upon who you are talking to. Many employ these strategies and continue to do so today.


My answer to these questions is yes they do work. However, in my opinion, Black Hat strategies are quick fixes with short term gains. I see it as continuing to work hard and not necessarily smart. I am lazy Darron Lee Jersey , so I want to do something once and let it go from there. Black Hat strategies do not allow this. Your site may get the rankings quick, but soon your site will be at the back of the line. (or out of the line completely). Black Hat involves spamming and the SE's do not like this. They will find your site, penalize or ban it completely from the index.


Then your off again starting a whole new site employing the same strategies. White Hat strategies start off really slow. And I mean ssllllooooo ... But eventually get momentum and out last the rest. The reason it is so slow is your at the mercy of the search engines. Ever heard of the infamous Google Sandbox? Well experts say it could take any new site 6-12 months to get out of it! You kidding me? I have to wait a year to see results in Google? Who has that kind of time? You? Definitely not me. I'm lazy but not that lazy. I have bills to pay today, not next year. This is why many webmasters go with black hat instead of white hat.


Even with this flaw, white hat will pay off big in the long hall. It will flow continuous money into your mailbox while others are jumping around trying to get new sites started to keep their black hat strategies going.


What Not To Do?


Ok Jamal Adams Jersey , ok, you have me convinced. I do not want to go with the black hat strategies. But what would be considered black hat? How can I avoid it? Just hold on a second. I'm getting there. Didn't I tell you I was lazy. The rest of the article is focused on the things not to do. By the time I am done, you will know what not to do to your website to not get it banned. There are 2 ways of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are the same that can get you penalized or banned. Let's start with our own backyard. Your thinking?Yea, yea I know ?As momma always told you.? Yep. See your getting it!


On-page


Keyword Stuffing


First up to bat, keyword stuffing. What is that Nathan Shepherd Jersey , you may ask. Almost sounds like some food. Making me hungry just thinking about it. I'll take some chicken with a side of chicken stuffing, mash potatoes and keyword stuffing please.


Anyway, in my opinion, there are 2 forms of keyword stuffing. I call them keyword list stuffing and keyword body stuffing. They will not get your site banned, but it won't rank you well either. Let's get into the first one Sam Darnold Jersey , keyword list stuffing.


Keyword List


This involves adding every word known to your niche in the meta keywords. You see a website with meta keywords and it is stuffed full with 1000 or so keywords. Look like they got the dictionary and started writing. Seriously. As funny as it sounds, there are websites out there that do this. People, this not going to get you ranked. It will not get you banned, but definitely will not get your ranked on the first million pages!! Some SE's do not even read the list to begin with. Keep it short. No need to add the A-F section of the dictionary to your keyword list.


Keyword Body


This is the process of taking your keyword list (Probably too big to begin with) and repeating it all over the page. It makes no sense to the user, just a bunch of words all over the place. I haven't seen this much Le'Veon Bell Jersey , and I hope I do not. Will not help you in anyway.


Also, while we are on the subject, over using the keywords is a no, no. Some websites will take their main keyword and repeat over and over and over. You'll see it in the Title, meta description C.J. Mosley Jersey , everywhere. This strategy will get you banned or penalized. Again, it's an attempt to appear more relevant than the website really is. I have seen the tactic work, but not for long. If your ranked well, and you put in your main keyword and you suddenly see a site up that has no business being there. Check back again in a few days and you'll see that site gone.


The Invisible KeyWord


Sounds like a Super Hero. When there is trouble with ranking your website, call ?The Invisible KeyWord? No Curtis Martin Jersey , please do not! He is a enemy, not a hero. This is involves taking your keywords, put them on the body of your website and make the color of the font the same color as the background of the website. It's invisible to you or I, but visible to SE's. It's a process of spam to make the website appear more relevant because it has the keywords in the body. SE's have caught onto this tactic and you will be penalized or banned for this. I have seen this tactic done. But I have the visible ink. One way to tell, is when you visit a website and you see a big b

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